Our inherited survival responses: coping with other people by fight, flight, or verbal assertiveness -- Our prime assertive human right -- how other people violate it -- Our everyday assertive rights -- the common ways other people manipulate us -- The first thing to learn in being assertive: persistence -- Assertive social conversation and communication -- Assertively coping with the great manipulator: criticism -- Prompting people you care about to be more assertive and less manipulative toward you -- Everyday commercial situations -- assertively coping where money is involved -- Everyday authority situations -- assertively coping with supervision or expertise -- Everyday equal relationships -- working out compromises or just saying "no" -- Really close equal relationships -- sex and assertion